What is your biggest struggle
in your online business?
This question may bring a variety of responses, however, nearly anyone who runs an online business would say “getting more traffic to my site” is in their top five.
You need traffic to build an email list.
You need traffic to make sales.
You need traffic to fill your programs.
So the big question is, where do you get all that traffic?
Of course, you could buy ads, but if you aren’t careful and really know what you’re doing, you might just fill your list with people who are not your ideal customer and that will do nothing for your sales.
You could focus your time and energy on search engine optimization but unless you have years to build your business and, once again, a wealth of knowledge, then SEO should not be your first choice.
The good news is you have other options.
Be a Guest To Increase Traffic to Your Site
By now, we should all know that fresh, relevant content is one of the most efficient ways to market your service or product.
Everyone needs content. It’s the one thing that remains consistent among all content creators—there is never enough. That’s where you can help.
By guest posting on other entrepreneur’s blogs, you can “borrow” some of their traffic. Be aware that you can’t simply regurgitate old content and send it out in a dozen directions though.
To get the best results, you’ll want to:
- Create custom content designed with your host’s unique audience in mind.
- Provide stellar value with actionable ideas and strategies not found everywhere else.
- Inject your personality so those new to you will instantly connect with you.
- Offer a compelling reason to click through to your website or blog for more information.
Partner with Another Entrepreneur to Increase Your Traffic
No list? Here’s a quick way to “borrow” someone else’s list to kick-start your own: Schedule a free event with a strategic partner.
Here’s how it works.
- You (as the one with the small list) create a compelling, free training which leads naturally to a low-cost, no-brainer product.
- Install an affiliate tracking system. These are often included in your shopping cart service. Consult your virtual assistant for recommendations.
- Offer your best affiliates a higher percentage of profits in exchange for co-hosting your webinar and bringing their traffic along for the ride.
This is a win/win for both of you, you gain the traffic while your affiliate gets a bigger payday. Just be sure you have a good funnel in place so that your new list members can benefit from all that you have to offer.
Recommended Reading on my blog:
Get Interviewed To Increase Your Traffic
Want to really show off your expert status and bring traffic back to your site? The easiest way is to get on the interview circuit. Just like authors with new books and actors with new movies, entrepreneurs and service providers can get in front of new audiences simply by answering questions about what they know.
Of course, you’re probably not going to appear on the Today Show or Oprah, but there are still plenty of opportunities out there for coaches and consultants in every niche.
Look for interview and speaking opportunities on:
- Other blogs
- Local events
- Industry conferences
Start by reaching out to your colleagues and to podcast and blog hosts you most admire. Get the word out on social media, with your friends and your list that you’re looking for opportunities.
Even if you don’t yet have a list of your own, it’s easy (and fun) to kick-start your audience growth simply by making yourself available for these and other opportunities. Each guest post, podcast interview, and webinar is another chance to get in front of a whole new market, so take advantage of it!
If need help creating ways to increase your traffic, contact me today. Let’s work together to get your website seen!