Have you recently started blogging after reading statistics like these:
Featuring a blog as a key part of your website will give you a 434% better chance of being ranked highly on search engines. (Source: Tech Client)
B2B marketers who use blogs as part of their content marketing mix get 67% more leads than those that don’t. (Source: Hubspot)
Company websites with active blogs have 97% more inbound links than websites without blogs. (Source: Hubspot)
But now you are wondering where that magic stream of readers is? Attracting traffic to a blog is challenging. So from the very beginning, you need to be sure your visitors feel it’s worthwhile to stick around. There are a number of ways you can help them to do just that.
Use these seven vital ingredients for building a successful blog with a loyal following.
- Publish Regularly and Consistently
As your readers become familiar with the frequency of your posts, it will influence their visiting behavior. If your readers know that you post fresh content every day, they will probably come every day to read it. If they know you post on Mondays, Wednesdays, and Fridays, that’s when they will come. So to disappoint them!
- Stay on Topic.
Stick to your niche. If your blog doesn’t have a niche, give it one. Today’s blog audiences are often pressed for time. They are looking for specific information. If you have no focus and just post about anything, then your readers are less likely to become fans of your blog and will probably move on to somewhere else.
- Use Meaningful Titles in Posts. Lose the Hype.
This not only announces clearly what the post is about, but it will help people navigate your blog and also influence your ranking with search engines. Sensational headlines are often misleading and the public has been come desensitized and suspicious of the hype.
- Interact With Your Readers.
Think of your blog like a conversation. You post. Readers comment. Be active and be positive as you interact and converse with your readers. This lets them know there is a real person behind the screen.
- Highlight Your Best Posts.
Don’t let your best posts get lost in your archives. You can link to your best posts from a ‘best posts’ category on the main page. You may also re-visit them from time to time to update and re-share. For tips on this, visit my blog series, Reviving Your Old Blog Posts.
- Provide Good Navigation to Popular Pages
If you help people find the key pages within your blog, their visit will be a much more enjoyable experience. Consider using Cornerstone Content.
- Avoid Not Posting for Extended Periods. (See #1 – Consistency!)
If someone visits your blog and discovers that the last post was three weeks ago, they will probably be disappointed. If you don’t post, people may give you the benefit of the doubt and come back in a few days to check, but you better believe they will lose interest quickly if you fall out of your regular schedule and stop posting.
There you have it. Seven little tips that will make a big difference to your blog’s readership. It’s not rocket science. It’s just using some common sense when posting and interacting with your readers.
(Note: This is blog post is a revived article from a April 5, 2013 post titled 7 Tips to Building Your Blog’s Readership.)
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