If content marketing continues to be king, then video marketing has become the undisputed queen of internet selling. Building relationships online is a fine art, and video provides one advantage over every other form of connection: It allows your reader to see the sparkle in your eye, feel as if you are sitting talking with them, hear your voice and experience your personality. It’s the online equivalent of sitting down with someone and getting to know them. Making that highly personal connection is ultimately how we decide whether or not we trust someone.
There are other reasons to develop and hone your video marketing skills, according to these statistics gleaned from multiple authority sources:
- YouTube is the second most used search engine on the planet
- Landing page videos increase conversions by 86%
- More than 80% remember video advertisements seen on the net
- Videos increase our understanding of a product or service by 74%
- 65% of all online audience members self-identify as visual learners
- 1.5 billion will be using and viewing video content by 2016.
- Two thirds of the world’s online content will be in video format by 2017
And if you are one of those who prefer visual proof rather than textual, here are the Alexa stats for YouTube compared to competitor search engines, Google, Bing and Yahoo…
According to today’s stats at time of writing, Google is still top-ranked, but YouTube is its nearest competitor as a search source for internet users.
This week on the blog, I will discuss how you can incorporate creative video marketing into your internet marketing plan. Be sure to bookmark this page and come back!
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