Congratulations, Entrepreneur! Your business is off to a solid start. You have a website, you have some testimonials, you have a list of services, and you know how much you want to charge. Now, how do you get your target audience to notice you? What will bring Jane Ideal Client to your website so she can see how valuable it would be to work with you or buy your product? One of the best ways to fill your client list is to start blogging.
Don’t know the first thing about blogging? No worries, I’m here to help.
Here are the basics of formatting a blog post:
- Remember to keep it simple, include plenty of white space. You may have to break up paragraphs in places that you don’t feel comfortable doing so, but it’s all about readability and not correct format like in a college or school paper.
- Include pictures that are relevant to the blog post, and always fill in the “alt” information for the picture. The best thing to enter in the “alt” field is the title of the post or your business/website name. For example, I include HIT Virtual in my pictures.
- Use plenty of bullet points, headlines, h1 and h2 headers. These are formatting elements that will attract the web crawlers (spiders) and get you listed in search results.
- Disperse keywords within the first 100 words and if possible in each paragraph. But, remember to keep it natural with keywords. NO KEYWORD STUFFING! Your first concern should be whether or not your blog post is interesting, engaging, targeted and readable to your niche audience.
Now that you know the formatting basics, let’s go over a few things that you can blog about to promote your business.
Blog About Your Services or Product: Blog about each of the services or products you provide so that your client base will understand what these services entail. For example, I provide blogging services for entrepreneurs and small business so I frequently blog about this topic. Remember to focus each blog on one service and the benefits it provides potential clients in each blog post. In fact all your blog posts should be short, sweet and to the point focusing on one specific topic at a time.
Blog About Problems: You know your ideal client well and what issues and problems they have, therefore if you blog about these problems and then mention your service as a solution you’ll find your ideal client organically. If you can show how you understand your target audience’s problems, fears and concerns and that you know how to solve them, people will seek you out as the expert. Eventually, you may even receive questions in your email or through social media, use those as bogging material. I often answer reader questions in my blog or via my video tip series. Until you start receiving inquiries, make up questions that your ideal client might ask you.
Blog About Successes: These are the most fun blog posts! Did you solve something for a client, and is the client willing to talk about it? Interview them on it and post it as a vlog to your blog. Seeing satisfied clients rave about your work and how you solved their problems can bring you many new clients. Put the audio and video up, as well as a transcript of the interview for a double whammy.
Blog About How To Work With You: Blogging about how working with you works is a good way to educate those who don’t know how it all works. If you work virtually, some people still have a hard time envisioning how you can do work for someone, whether it’s coaching, providing a service, or even a product without having a brick and mortar space. They may be confused about the technology that enables you to work virtually. If you are selling a product, you can blog about how to order it, what to do when they receive it and your customer service process if they have questions.
By including these topics in your blog posts you’ll go far in filling your customer list. But remember, once you post a blog you’re not done. You need to promote that blog post across all your social media marketing accounts plus send the announcement of a new blog post to your email list. Ask people to share it, and help you get the word out.
If you need more information about promoting your blog, read these posts from my blog.