What’s holding you back from video creation? The reason most people give rarely has to do with technology (which in this day and age has become drop-dead simple): It’s personal.
They hate the way they “look” in front of a camera.
If that’s your reason for avoiding video creation, you need to stop right now and re-examine that phobia. There are ways to connect through video that don’t involve impersonating a news anchorwoman or man. You can take yourself right out of the camera’s limelight by presenting other types of videos such as:
- Power Point presentations
- Cartoons and other animations
- Screen shares – where the viewer hears your voice but watches you demonstrate a program or other skill. (For example, seeing only your hands as you demonstrate how to create a French seam on your Janome sewing machine.)
- Have others record video clips for you. And one of the best ways to do this is not by hiring actors, but simply by asking customers to provide short, XX-second video testimonials.
According to The Hub (and many other online sources), customer testimonials have the highest rating for content marketing effectiveness and conversion at 89%.
There are ways to get over being camera-shy, if you really need or want to do so. We’ll address those ways in a future blog post.
Did you miss part one of this series?
Creative Video Marketing
